The effect of media strategy on stakeholder perception: A study of a telecommunications company in Abuja, Nigeria.
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study
Media strategy plays a pivotal role in shaping stakeholder perception, especially for telecommunications companies operating in dynamic markets like Abuja. This study investigates how a telecommunications firm utilizes a comprehensive media strategy—including targeted advertising, press engagements, and digital content dissemination—to influence stakeholder perceptions positively (Adebola, 2023). Effective media strategies help the company convey its vision, innovation, and commitment to service quality, thereby building credibility among customers, investors, and regulatory bodies. The research examines the integration of various media channels to ensure message consistency and the role of analytics in measuring media effectiveness. It further explores how media campaigns, when aligned with corporate values, can mitigate negative perceptions and foster a strong, positive corporate image. The study aims to provide insights into best practices for developing media strategies that effectively enhance stakeholder perception, contributing to improved market performance and stronger stakeholder relationships (Chinwe, 2024).
Statement of the problem
Telecommunications companies in Abuja often face challenges in managing stakeholder perception due to fragmented media strategies and inconsistent messaging. Inadequate coordination between digital and traditional media channels can lead to confusion among stakeholders and undermine the company’s reputation (Obi, 2024). This study seeks to identify the key gaps in current media strategy practices and determine how an integrated approach can enhance stakeholder perception. The lack of cohesive media messaging adversely affects customer trust, investor confidence, and regulatory relationships, ultimately impacting overall business performance.
Objectives of the study:
To evaluate the impact of media strategy on stakeholder perception.
To identify challenges in current media strategy practices.
To recommend strategies for optimizing media communications.
Research questions:
How does media strategy affect stakeholder perception?
What are the primary challenges in implementing effective media strategies?
How can telecommunications companies improve their media strategies to enhance stakeholder perceptions?
Significance of the study
This study is significant as it highlights the role of a well-coordinated media strategy in shaping stakeholder perception for telecommunications companies. The findings will provide actionable recommendations for optimizing media efforts, thus enhancing corporate image and stakeholder trust. The research contributes to academic literature on media communications and offers practical guidelines for improving stakeholder engagement in the telecommunications sector (Adebola, 2023).
Scope and limitations of the study:
The study is limited to the media strategy practices of a single telecommunications company in Abuja and focuses exclusively on stakeholder perception. It does not address other aspects of corporate communication.
Definitions of terms:
Media Strategy: A coordinated plan for utilizing media channels to convey organizational messages (Ike, 2023).
Stakeholder Perception: The collective opinions and attitudes of an organization’s stakeholders (Emeka, 2023).
Telecommunications Company: An organization that provides communication services and products (Oluwaseun, 2023).
Related Project Materials
The impact of evolving regulatory standards on bank governance quality in Nigeria: a case study of First Bank of Nigeria
Background of the Study
Evolving regulatory standards are a driving force in shaping the governance quali...
An Examination of the Relationship Between Interest Rates and Economic Forecasts in Nigeria
Background of the Study
Economic forecasts are critical tools for guiding business decisions, public policy, and investmen...
An appraisal of transnational advocacy and its impact on global environmental policy: A study of climate justice movements in Abuja
Background of the Study
Transnational advocacy networks have become influential in shaping global environmental policy by m...
The Impact of Cloud Computing Adoption on Business Efficiency in Nigeria
Background of the Study
Cloud computing has emerged as a disruptive technology that offers scalable, cost-effective, and f...
VIOLENCE AND THE GIRL-CHILD IN SELECTED NOVELS OF BUCHI EMECHETA, YVONNE VERA, NURUDDIN FARAH AND IKECHUKWU ASIKA
Background to the Study
Violence has remained a very complex subject which takes different dimensions in societies of the world today. It...
Comparative Study of Traditional and Next-Generation Firewalls in Federal University, Gashua, Yobe State
Background of the Study
Firewalls play a critical role in securing university networks by monitoring and controlling incomi...
The Effect of Financial Management Practices on the Sustainability of Poultry Farms in Yola South LGA
Background of the Study
Financial management is crucial for the sustainability and growth of agricultural...
The role of school administration in promoting inclusive sports participation in Gusau Local Government Area, Zamfara State
Background of the Study
Inclusive sports participation is critical to ensuring that all students, regardless of physical a...
An Examination of the Effect of Currency Fluctuations on Nigeria’s International Trade Balance
Background of the Study :
Currency fluctuations have become a critical issue in international trade, particularly for emerg...
CAUSES AND EFFECT OF COMMERCIAL SEX WORK
Abstract
The rising wave of incidence of commercial sex work has given serious concern to the government, parents, heal...
